In late August, Schultz invited a handful of employees to his home. He told them that they were not there to discuss Starbucks business. “Let’s try to take a big swing at job creation that will be unprecedented and unorthodox,” he said. The meeting went well into the evening. Schultz served pizza.
Here’s the idea they came up with: Americans themselves would start lending to small businesses, with Starbucks serving as the middleman. Starbucks would find financial institutions willing to loan to small businesses. Starbucks customers would be able to donate money to the effort when they bought their coffee. Those who gave $5 or more would get a red-white-and-blue wristband, which Schultz labeled “Indivisible.” “We are hoping it will bring back pride in the American dream,” he says. The tag line will read: “Americans Helping Americans.”
Very interesting...