- Don’t use a PR firm unless you are so successful that you need someone to help you manage inbound press interest. Most journalists, when talking candidly, will tell you they’d vastly prefer getting an email from the founder of a startup than a PR firm. If you’re Bill Gates, it is understandable that you have someone reaching out for you. If you are a small startup, having a PR rep contact a journalist says “I’m not competent enough to reach you” or “I don’t respect your time enough to reach out directly.”
via cdixon.org