Bringing a unique and simplified approach to how information is consumed has contributed to Hipmunk’s success in the saturated and largely undifferentiated travel booking industry. The hot new travel startup believes that when it comes to booking flights, people don’t necessarily need more choices, but fewer. What makes Hipmunk unique is the way it displays flight search results. The result screen helps you visualize a lot of data at once and make your decisions in minutes as opposed to hours.
via forbes.com
All comes down to giving a damn about your users.