This was a curious juxtaposition in my Marriott bathroom.
The offer they make to not wash towels is a solid appeal to anyone's inner treehugger, but sitting next to that imported bottle of H2O it feels a bit hollow.
I probably wouldn't have given it a second thought if I hadn't
seen this article on reddit a while back:
"1 liter Bottled Water uses 26 Liters Water + 1 Kg Fossil Fuel + 1 Pound CO2."Yikes. I won't bother summarizing; you pretty much get the gist of it from the headline.
I'm a big fan of what I call "passive activism," because it makes me feel slightly less guilty about all the negative repercussions of my existence with a minimal amount of effort.
So when I'm given the chance to "help conserve the Earth's vital resources," I'm happy to oblige -- I just wonder if the
Fiji Water company knows it's paying for ironic product placement.
According to my friends in Williamsburg, irony is very in right now. Maybe they even paid a premium for it.
UPDATE: Alexis still prefers drinking his Brooklyn tap water (through the filtered water pitcher in his fridge). If the Brooklyn Water Management, Co. would like to reach Mr. Ohanian for a product endorsement, please contact him via email (
alexis@reddit.com).
