Oh, it's also quite an easy read and Taylor's wit enhances the whole experience. Don't expect any hackneyed business adages, Starbucked is a sober look at a company that has a significant impact on not just the United States, but the entire world. What starts with a history of the company, continues into a debunking (or verifying) of a number of Starbucks myths. My favorite was the truth behind "fair trade" coffee. Spoiler: It's not actually saving the world as well as you might hope.
Perhaps best of all, Clark reveals a special Starbucks cover of "We Built This City" ("We Built This Starbucks") that I was able to track down online. Brace yourself.
Someone needs to make a techno remix of this.
All in all, it's a well reported analysis of how the mermaid has managed to so quickly turn us into a nation of $4 coffee drinkers -- while still charging us mostly for milk. Oh, Mr. Schultz, you are a sly one...
Speaking of which, I saw this ad yesterday and a real 'wtf' moment. Really, Starbucks, you think this "latte stranger" campaign is going to help?
