Media business is a changin' - @Hubspot is leading the way

via Boston.com

“I’ve spent my entire career in the media business, and now I’ve bailed out. In the end it was a pretty simple decision. I came to the realization that advertising is dying, and therefore any business that depends on advertising to pay the bills is a dead end,” Lyons wrote. “At my first meeting with HubSpot, they told me about one of their customers, a company that used to spend $800,000 a year running newspaper ads but now spends $12,000 a year for a subscription to HubSpot and gets better results.”