For Ohanian, who designed Hipmunk’s logo and ran the company’s marketing for about a year, the swoosh is nothing to aspire to. Four years before his work with Hipmunk, Ohanian created Reddit, the social-news website, and the signature alien that is still the site’s logo today. After Ohanian invested in a crowd-fundraising site called Crowdtilt, the company asked him to design an animal mascot. Ohanian’s design methodology: “Give people something to love,” he said.
via go.bloomberg.com
Who's with me?