mascots are cool again

I was lucky that Steve was in a good mood when I insisted that our -- at this point yet to be created -- startup ought to have a mascot. I showed him the alien doodle I'd made (while bored in marketing class, of all things) and rendered with a cracked shareware copy of PSP 5.

Our mascot has come a long way, but even then it still wasn't a very popular thing to do on a website. Perhaps folks were still smarting from the Pets.com sock puppet. I couldn't blame them, really.

But just today I learned of a new mascot and its startup, eSwarm.

I'd rather not waste your time explaining what the site does and instead point out its logo.


I suspect it's a locust. I hear they can be quite potent in swarms: +20 points.