“I think that people have gotten jaded by ‘save the world’ rhetoric, and rightfully so; it’s a big, complicated world out there and treating it as anything less is patronizing to your donors. We’re saying that selling a couple of T-shirts and donating a few thousand dollars here and there can’t save the world, but it can help it suck a little less for someone. And if everyone did that, we’d be in a better place.”
One big giant upvote.