“Piracy is wrong, as you are denying someone their rights and income for their intellectual property. The fact that it is happening is indicative that as broadcasters we are not meeting demand for a segment of the population.
“So as broadcasters we need to find convenient ways of making programs available via legal means to discourage the need for piracy.”
via paidcontent.org
It's a beautiful thing when business adapts to new technology in order to satisfy customers.