CNBC covers @Swagapalooza (note to self: reporters like bacon, too)

Swag for the taking at Thursday's event included WakeMate, a personal wristband that tracks sleep cycles, and bottles of “Bacon Hot Sauce,” because, as Reddit co-founder Alexis Ohanian announced in opening remarks, “the Internet loves bacon.”

But earnestly doling out free stuff didn’t exactly mean surefire success for some of the brands pitching at Swagapalooza.

“The interesting thing about Swagapalooza is that not every product gets good buzz,” said Krupp. “Which is the way it should be...the best ones will succeed.”

Great job, Alex! Thanks again for having me keynote.